IRS International Branding

 

IRS International is a specialist organisation dedicated to providing superior service to the international and domestic refrigerated container industries. After a long history with it’s previous branding the company was looking to expand it’s identity.

With this, they needed to re-brand IRS International's identity to cater for the development of new departments. The brief was to keep the brand uncomplicated whilst referencing the same feel as the previous logo. The logo needed to have consistency with the feature font which, would allow further development of the brand.