// racing.com

Your racing connection with an all new look, enhanced features & experience.

Tilted smartphone displaying Racing.com logo on a red background, Melbourne Design Awards Silver badge in the corner.

Racing.com is Australia’s leading thoroughbred media platform with a reach of 95% of Australians through their free-to-air channels. Alongside their broadcast they offer digital content via the Racing.com website, msite & app. Followers of thoroughbred racing consume all kinds of content, from form & analyst to news, video and profiles.

Previously, the Racing.com app was available on iOS only and had a confusing navigation structure with a slow response time which lead to a downturn of users. The previous app rating on the Apple App Store was 2.1 stars out of 5 with a lot of negative reviews on the usability.

The nature of this project was to deliver an enhanced customer experience on Racing.com’s mobile Apps (iOS & Android) with a new design and framework architecture. Since the release, Racing.com’s total year-over-year session and user growth figures for web and app are sitting at a remarkable 25%.

Racing.com’s app peaked as the #2 trending app in Australia and currently has a 4.6 rating on the Apple Store. It also was awarded silver in the Melbourne Design Awards.

A final note, a massive thank you to the other contributors on this project - Our Very Own & We Are You.

The Project

Webpage wireframe designs for horse racing site, including layouts labeled Home, Racing Hub, News Hub, Blackbook, Race View, Racing Tips, Calendar, News Article.

To deliver on the key project goals and core objectives, a tailored UX program was defined to validate user needs, all while ensuring continuous delivery of the designs for development. Part of this process was to continually develop the app wireframes based on feedback received from the UX process.

Red square logo with a white "R" on a gray background.
A collection of smartphone screens displaying various horse racing apps, featuring notifications, news articles, race details, and results. The screens show images of horses, notification alerts, and advertisements.
Three smartphones displaying a horse racing app with a calendar, race list, and race overview. The interface features dates, horse numbers, and betting information. Background includes a red diagonal stripe.
Person holding a smartphone with a horse racing website on the screen. The phone shows racing updates and news. The background is inside an airplane with a visible window.

Seamless navigation

One of the key issues commonly raised in the previous app edition was the navigation. During UX testing a high percentage of users found issues in form and navigating the latest news making the app very one dimensional.

When restructuring the new app we arranged everything under a new pillar system whilst making live racing a focus. With this architecture in place, it made everything one or two taps away, compared to multiple in the previous app. The results of the beta navigation test overturned and the majority of the users found it a lot easier to navigate to their desired content.

Smartphone displaying the Racing.com app with horse racing updates, event details, and navigation tabs for home, racing, video, and news.

Icon font set

An icon font was developed to help alleviate the issue of pixelation across different screen sizes on the iOS & Android platform. This allowed the app to be consistent on different screens, including iPad so it wouldn't hinder the user's experience. The font consists of 70+ icons which were created in Adobe Illustrator.

Collection of icons on red lines, including a horseshoe, trophy, helmet, binoculars, and ticket. Other icons depict a tag, star, flag, dollar sign, bookmark, magnifying glass, stopwatch, and weather symbols like sun, clouds, rain, and lightning.
Three smartphones displaying a racing news app with sections for news, video replays, and TV shows on horse racing events.

Have an idea? Let’s work together

Whether you have an idea, a vision or simply a question to ask, feel free to get in contact with us. We're enthusiastic about collaborating with you, regardless of the scale of the project.