// Integrity Plumbing
A rebrand to help drive consistency across all their media platforms.
The Project
IIntegrity Plumbing has been delivering their prompt and dependable services to the metropolitan Melbourne area for nearly a decade. They have established a strong presence in both the commercial and residential sectors and sought to reinforce their standing in this industry. As part of this effort, they embarked on a rebranding journey to ensure a consistent and recognizable identity across all media platforms, ultimately enhancing their position in the market.
The brief was to make the new identity bold and powerful so it would stand out from afar. They did want a reference to "water & gas" but the icon didn't need to overpower the typeface as it currently did. Once created it needed to be applied to a range of mediums both big and small and from there a new website needed to be developed to fit in with the new style.
Previous logo above
Brand application
One of the key drivers for this project was brand consistency across all media. Once the identity was developed we created a brand style guide to put this process in place.
The brand was implemented on various items including business cards, letterheads, stickers, envelopes, clothing, company vehicles, as well as both substantial and compact advertising materials. These designs were catalogued in the brand style guide, providing Integrity Plumbing with a clear reference for applying their new brand in the future.
Website development
The final step of this project was to create a new website to show relevant information in what they specialise in. With this, they wanted their new site to be responsive as their current platform only catered for desktop users only.
The website was carefully planned out based on metrics from their old site. Most of the traffic was directed to "services" and "contact" but one area that wasn't heavily advertised on their old site was their 24/7 emergency service. We created an announcement bar that would sit flush at the top of every page and on tap the user would be able to directly call Integrity Plumbing.
Have an idea? Let’s work together
Whether you have an idea, a vision or simply a question to ask, feel free to get in contact with us. We're enthusiastic about collaborating with you, regardless of the scale of the project.