// Integrity Plumbing

A rebrand to help drive consistency across all their media platforms.

Billboard advertisement for Integrity Plumbing in Melbourne offering 24-hour emergency services with a tool belt image.

The Project

IIntegrity Plumbing has been delivering their prompt and dependable services to the metropolitan Melbourne area for nearly a decade. They have established a strong presence in both the commercial and residential sectors and sought to reinforce their standing in this industry. As part of this effort, they embarked on a rebranding journey to ensure a consistent and recognizable identity across all media platforms, ultimately enhancing their position in the market.

The brief was to make the new identity bold and powerful so it would stand out from afar. They did want a reference to "water & gas" but the icon didn't need to overpower the typeface as it currently did. Once created it needed to be applied to a range of mediums both big and small and from there a new website needed to be developed to fit in with the new style.

Integrity Plumbing Melbourne logo with blue and orange wave design.
White letters "IP" with blue and orange swooshes on a blue background.
Integrity Plumbing Melbourne logo with abstract swirl and hexagons design.

Previous logo above

Brand application

One of the key drivers for this project was brand consistency across all media. Once the identity was developed we created a brand style guide to put this process in place.

The brand was implemented on various items including business cards, letterheads, stickers, envelopes, clothing, company vehicles, as well as both substantial and compact advertising materials. These designs were catalogued in the brand style guide, providing Integrity Plumbing with a clear reference for applying their new brand in the future.

Business cards for Integrity Plumbing Melbourne, featuring logo and contact details.
Blue ballpoint pen with a silver clip and accents, featuring the text "INTEGRITY PLUMBING" and a circular logo.
Blue round sticker with text "Serviced by Integrity Plumbing Melbourne" and contact details including a website and phone number for 24/7 emergencies.
Billboard advertising Integrity Plumbing Melbourne with emergency 24-hour service.
Branding stationery set for Integrity Plumbing Melbourne, including business cards, a letterhead, envelopes, and a pen. The design features a blue and orange color scheme with the text 'Your Melbourne Plumber' and 24-hour service icon.

Website development

The final step of this project was to create a new website to show relevant information in what they specialise in. With this, they wanted their new site to be responsive as their current platform only catered for desktop users only.

The website was carefully planned out based on metrics from their old site. Most of the traffic was directed to "services" and "contact" but one area that wasn't heavily advertised on their old site was their 24/7 emergency service. We created an announcement bar that would sit flush at the top of every page and on tap the user would be able to directly call Integrity Plumbing.

Hand-drawn website wireframes with four sections labeled Home, Services, About Us, and Contact Us, each with menu, header, content, and footer components.
Integrity Plumbing Melbourne website homepage featuring plumber services, contact information, and service benefits such as licensed experts and after-hours service.
Smartphone displaying a webpage about Integrity Plumbing's community support, featuring information on sponsorships and involvement with local organizations.
Laptop displaying a plumbing services website with blue and white design, featuring service descriptions and images.
Web pages featuring Integrity Plumbing Melbourne's "About Us" and "Get in Touch" sections, including a contact form and plumbing service information.

Have an idea? Let’s work together

Whether you have an idea, a vision or simply a question to ask, feel free to get in contact with us. We're enthusiastic about collaborating with you, regardless of the scale of the project.