// IRS International
A new look following three decades of service in Australia and New Zealand
The Project
IRS International is a specialist organisation dedicated to providing superior service to the international and domestic refrigerated container industries. After a long history with it’s previous branding the company was looking to expand it’s identity.
With this, they needed to re-brand IRS International's identity to cater for the development of new departments. The brief was to keep the brand uncomplicated whilst referencing the same feel as the previous logo. The logo needed to have consistency with the feature font which, would allow further development of the brand.
Previous logo above
Brand application
With IRS International covering two different countries and having headquarters in many cities it was a large task to gather all elements that needed to be rebranded. This covered smaller elements like stationary, clothing and print material to larger subjects such as their car fleet and shipping containers. The new identity needed to be as flexible as possible so it could be applied to all mediums.
Have an idea? Let’s work together
Whether you have an idea, a vision or simply a question to ask, feel free to get in contact with us. We're enthusiastic about collaborating with you, regardless of the scale of the project.