// IRS International

A new look following three decades of service in Australia and New Zealand

Aerial view of a cargo ship with "IRS International" text overlay.

The Project

IRS International is a specialist organisation dedicated to providing superior service to the international and domestic refrigerated container industries. After a long history with it’s previous branding the company was looking to expand it’s identity.

With this, they needed to re-brand IRS International's identity to cater for the development of new departments. The brief was to keep the brand uncomplicated whilst referencing the same feel as the previous logo. The logo needed to have consistency with the feature font which, would allow further development of the brand.

IRS International logo with blue text and wave design
Logo of IRS International Parts Sales Division with blue text and a wave design.
IRS International logo with a blue swirl design

Previous logo above

Brand application

With IRS International covering two different countries and having headquarters in many cities it was a large task to gather all elements that needed to be rebranded. This covered smaller elements like stationary, clothing and print material to larger subjects such as their car fleet and shipping containers. The new identity needed to be as flexible as possible so it could be applied to all mediums.

Corporate stationery set with letterhead, business cards, envelope, brochure, pen, and clips with IRS International branding in blue and white colors. The brochure text highlights services in Australia and New Zealand.
Stack of brochures with "Providing Quality Service in Commercial Refrigeration" text and IRS International logo on the cover featuring a building image.
Logo displaying the words 'IRS International' with blue waves, on a white textured surface.
Open booklet displaying 'IRS International' in neon lights on a green leafy background on the left page, and text about 30 years of industry experience on the right page.
Tri-fold brochure on gray background, featuring text about services offered at competitive prices and 30 years of industry experience, with an image of a person using tools.
White and blue service van with IRS International logo and text advertising services in Australia and New Zealand.
Blue construction hard hat with 'IRS International' logo.
Blue shipping container with "IRS International" logo and serial number on the side.

Have an idea? Let’s work together

Whether you have an idea, a vision or simply a question to ask, feel free to get in contact with us. We're enthusiastic about collaborating with you, regardless of the scale of the project.