// Fittipaldi Injury Lawyers

A Melbourne based law firm required a fresh new identity after renaming their business.

Store sign with blue square and stylized letters "TF."

The Project

Fittipaldi Injury Lawyers, a Melbourne based law firm required a fresh new identity after re-launching their business. With a previous history, the company understood the importance of having a compelling brand to stand out in this competitive industry.

The brief for this project was to make the brand feel grand while tying it back to the industry. The use of a bold serif font provides a strong appearance and pairing this with the selected colour scheme gives off a grand royal feeling. The F icon created represents a pillar which is commonly related to a courthouse and once again, this shows a sign of strength.

Fittipaldi Injury Lawyers needed their new brand to work across many mediums, from print to digital. In relation to this, we created a vertical and horizontal logo suite so the brand could adapt to any platform without any restrictions.

Logo of Fittipaldi Injury Lawyers featuring a stylized letter "F" and the firm's name.
Stylized logo with the letters 'TF' in beige on a dark blue background

Brand application

Applying the brand consistently across many mediums was a key driver to create a footprint in a competitive market. The first part of the transition was to create the items for everyday use, such as letterheads and business cards. Larger items notably print advertising material, social templates and a complete overhaul of the responsive website then followed.

Two business cards for Fittipaldi Injury Lawyers, featuring contact details and logo, one white with blue text and the other navy with beige text.
Blue swivel USB flash drive with logo
Abstract geometric poster design with red, blue, and white shapes and the text 'Protecting Your Future.'
A hand holding a smartphone displaying an Instagram post from Fittipaldi Injury Lawyers. The post features a testimonial stating excellent service with the caption "Gennaro and the Fittipaldi team were excellent to deal with, efficient, friendly and professional, would definitely make contact with them if you have suffered a workplace/TAC injury."
Law firm website design featuring a consultation image, logo sign, practice areas, and contact information. Mobile version shows team image and navigation menu.

Have an idea? Let’s work together

Whether you have an idea, a vision or simply a question to ask, feel free to get in contact with us. We're enthusiastic about collaborating with you, regardless of the scale of the project.