// Adelaide Crows Football Club

“We Fly As One” a unique digital membership package offering fans more.

Floating tablet with Australian Football League membership webpage displayed, featuring a yellow and blue theme, promoting a chance to win a Toyota AFL Grand Final package for two.

The Project

The Adelaide Football Club re-launched its free We Fly As One Digital Membership product ahead of the AFL Finals Series, transforming what was a static page into a cutting-edge website on a new responsive platform to target a wider audience.

The responsive design allowed us to drive sign-ups, with a mobile-first focus enabling one-click registration. With UX enhancements the club generated four times as many registrations as they did the previous year. In comparison, the club experienced an increase in sign-ups of over 500%.

Sketch of three mobile app wireframes titled "Landing," "Welcome," and "Pref Page." The layouts include placeholders for text, images, buttons, and videos, with indicated sections like logo branding, player image, signup buttons, intro text, and footer. The designs are hand-drawn with labels pointing to different elements.
Promotional poster for Adelaide Crows, featuring players and a slogan "We Fly As One." It invites signing up for a chance to win a Toyota AFL Grand Final package. Details include membership benefits and a call-to-action for free signup. Dominantly uses shades of yellow and blue.
Computer and smartphone displaying a sports-themed promotional page featuring athletes in AFL uniforms and a contest entry prompt, with birds in flight overlay.
An Australian rules football player in a Crows uniform holds a football. The image is partially stylized with a yellow and blue filter on the right, showing a stadium in the background.
Three smartphones displaying a promotional campaign for an Australian football club membership. The screens show a sign-up form, a welcome message, and a chance to win a Toyota AFL Grand Final package. Background features blue, red, and yellow stripes.

Have an idea? Let’s work together

Whether you have an idea, a vision or simply a question to ask, feel free to get in contact with us. We're enthusiastic about collaborating with you, regardless of the scale of the project.