Studio XIV App app launched its new brand inline with the 2016 Spring Racing Carnival. The improved look combined with famous racing colours gave the brand elegance and a strong racing feel across the broadcast. This needed to transpire on the digital platform to keep it consistent across all media.

With this, digital assets were redesigned to be inline with the new branding guidelines. This included adding a new colour palette, fonts and website functionality. This was carried out throughout the website, and Android/iOS apps

+ UX Design
+ User Testing
+ UI Design
+ Brand Integration
+ Art Direction