Studio XIV


ASPI Rebrand & Website

ASPI, also known as Australian Sign & Petroleum Installations, is a family business that has been operating for over 25 years. After operating under the old brand for a number of years they decided it was time to rebrand the company to bring it into the 21st century.

The clients brief was to change the long wording into a prefix and to still keep the old brand within the new logo. After presenting a number of concepts, ASPI selected a design based on the map of Australia to represent the brands new image. The icon was created in reference to the old logo which was made up of triangles.

+ Branding
+ UX Design
+ UI Design
+ CMS Integration
+ HTML Code
+ Art Direction